About Us

Maxine falls park
Maxine taking a momentary break for a chat at the falls

The Beginning: Before Brighter Tomorrow

Every story has a beginning and ours begins November 2015. So what is special about November 2015? In November 2015 Maxine Berry, Director of Brighter Tomorrow, is deeply moved about the story about Chunky the Chihuahua. The story regards the abuse of a helpless Chihuahua named Chunky. As a result of the emotional story, Maxine starts a petition calling for the creation of an animal abuse register in the United Kingdom and starts a campaign called Justice for Chunky on Facebook promoting the petition.

Just over 4 months after launching her campaign, Maxine along with her husband Brian delivers the petition with nearly 500,000 signatures to DEFRA office in London. After delivering the petition, Maxine redefines her campaign by focusing on the need to protect all animals by raising awareness for the need of the animal abuse register.

Towards the end of 2016, approximately one year after starting her campaign, Maxine and Brian are invited to speak with Bethan Jenkins Welsh AM regarding Beth’s plan to introduce a Private Member’s Bill for an animal abuse register. Shortly after the meeting Bethan Jenkins files a Private Members Bill in the Welsh Assembly for animal abuse register.

On 7 November 2017 Maxine and Brian Berry will be travelling to Cardiff to deliver Maxine’s petition for an animal abuse registry to the Welsh Assembly.

The Birth of Brighter Tomorrow

maxine and chunky
Maxine Meeting Chunky

Also at the end of 2016 Brian and Maxine are contacted by the Green Party to help with their plans for an animal abuse register policy. From there Brian’s and Maxine’s work with the Green Party leads to the Green Party passing the animal abuse register as policy. 

On Saturday 1 April 2017, during the Green Party conference, Maxine and Brian take a break from the conference to have supper. During their break Brian and Maxine discuss how to keep the cause of their cause of animal abuse register alive and start a business whose social campaign is built around the animal abuse regist. After that fateful meeting, Maxine and Brian realises the third phase of the campaign begins.

This phase is about making their campaign for the animal abuse register sustainable and to keep the momentum going. From their vision about having animal abuse register for Britain, a Brighter Tomorrow is born. Brighter Tomorrow is founded on the belief of making life better through working together and focusing on what it important.

Maxine Berry Tel Aviv Beach
Maxine Berry, Justice for Chunky / AAR founder on beach in Tel Aviv

Brighter Tomorrow’s Philosophy & Social Commitments

Brighter Tomorrow is a business with a heart that promotes the idea of family being the most important thing in life. Family is what gives us our identity and our values. Without family society and all us would be much worse off.

At Brighter Tomorrow we search for ways to make your time with your family more enjoyable and we look for ways to simplify your life so you can focus on what is most important to you, your family.

By promoting the importance of family, it is easy to realise the importance pets play in our lives. A core social commitment of Brighter Tomorrow is promoting the need for animal abuse register in the UK. Animal abuse register not just a way to keep our pets safe but it is way to keep all of us safe. Thereby making each family happier and safer.

Brighter Tomorrow’s Current Operations

Currently Brighter Tomorrow offers homemade products for sale on this site along with products for sale on Etsy, Amazon (including EU look for Brighter Tomorrow on Amazon), and eBay.

At Brighter Tomorrow, we realise shopping online can be an enjoyable experience and we do our best to make it as enjoyable as possible. Currently Brighter Tomorrow offers discounts when at least 3 of the same item is purchased and allowing social logins for purchases to make your shopping as seamless as possible.

Finally anything purchased from this site comes with a 14 day money back guarantee and helps to support a worthy social campaign.

If you want to read more about the life and advocacy work of Maxine Berry please click this link.

Questions? Contact Us